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MARKETING AUTOMATION CONSULTANCY

LIMITLESSLY POWERFUL INTEGRATION

Marketing automation isn’t just a clever piece of digital marketing technology that saves you time and effort. In truth, the possibilities are limitless.

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UNLOCK THE POWER OF AUTOMATION

Starting with your existing digital marketing tools and business goals, we help you unlock the full power of automation, while maximising your existing marketing efforts

Let’s begin with your customer. Marketing automation software allows you to address each and every one of them as a real person, not a randomly generated number.

Over the life of the lead, from first click attribution to onboarding a customer, our marketing automation consulting services can help you to:

  • Understand and optimise your current marketing automation tools
  • Gain a single view of your customer including interests, engagement and buying intent.
  • Deepen social media relationships. Create automated triggers based on social activity, send related content, notify your sales team when leads engage.
  • Make sure you spend your efforts with qualified leads
  • Automatically update lead scoring based on real-time customer behaviour.
  • Use automated lead nurturing to keep your prospects engaged until the point they want to buy
  • Create custom reports in a matter of seconds.
  • Use dynamic segmentation and content intelligence to deliver the right information at exactly the right time to convert to sale.
  • See end-to-end ROI on all your marketing campaigns.

Customer journeys can be erratic and unpredictable, it’s easy to miss the sales signals. Forget logging into multiple tools to keep an eye on the ball. All of your digital touch points can be integrated within one marketing automation platform.

The time-saving benefits will be immediate, the long-term business benefits will be measurable.

ARE YOUR LISTS WORKING HARD ENOUGH?

If you have static lists, the answer is: probably not.

Bright Dials will bring your static lists to life. Dynamic segmentation allows you to manage individual customer profiles and groups, collecting a plethora of useful information in the process. This is what will happen as a direct result:

  • Re-engagement of inactive subscribers via personal, perfectly timed messaging ensuring you focus on qualified leads
  • An increased conversion rate. Dynamic content will be sent to customers based on their behaviour.
  • Elimination of wasted effort on cold, unresponsive leads.
  • You’ll accurately calculate ROI. Acquisition cost, sales status, product information and profile data will gauge the lifetime value of each customer. Then you can focus your energies accordingly
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ARE YOU WONDERING IF ALL THIS WILL BE DIFFICULT TO IMPLEMENT? IT WON’T BE.

Bright Dials will spend time discovering your business goals, and then take on the hard work for you – design, build, plus marketing strategy, training and execution if you need it. 
Everything is based on your individual needs

Find out more about the process or call Bright Dials on 01273 569121

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DON’T KNOW WHAT TO CONSIDER WHEN CHOOSING A NEW PLATFORM? 

 

Learn how to choose the right CRM or marketing automation platform. Download our guide now.

We provide CRM consultancy, migration, project management and marketing services including:

01.

DESIGN

  • Research
  • Tech Stack Assessment
  • Assess existing marketing compliance and provide gap analysis
  • Identify current and future business needs
  • CRM Design
  • Customer Journey Mapping
  • Data Assessment
  • Integration Feasibility
  • Migration Planning
  • Platform Demonstrations
  • Platform feasibility analysis
  • Reporting Requirements

02.

BUILD

  • Project Management
  • Data Cleansing + Enhancement
  • Data Migration
  • CRM Configuration
  • 3rd party or Custom API integrations
  • Sales Pipelines and Lead Scoring  
  • User Configuration
  • Workflow and automation build
  • Form build and integration
  • Connect any third-party platforms
  • Tracking, analytics and custom reports
  • Testing, Training and Go Live
  • Email marketing strategy
  • Email verification 
  • Domain warm up

03.

OPTIMISE

  • CRM Strategy
  • CRM Audit
  • Sales, Marketing and Operational Workflow Design
  • 3rd party or Custom API integrations
  • Data segmentation
  • Data Cleansing + Enhancement
  • Email verification
  • Email marketing strategy 
  • Dynamic content configuration
  • A/B testing 
  • Analytics and insight reporting
  • Staff Training
  • System support 
  • User configuration

READY TO TALK?

We’d love to hear from you. Here’s how you can reach us.
CONTACT US
+44 (0)1273 569121