Marketing automation isn’t just a clever piece of digital marketing technology that saves you time and effort. In truth, the possibilities are limitless.
UNLOCK THE POWER OF AUTOMATION
Starting with your existing digital marketing tools and business goals, we help you unlock the full power of automation, while maximising your existing marketing efforts
Let’s begin with your customer. Marketing automation software allows you to address each and every one of them as a real person, not a randomly generated number.
Over the life of the lead, from first click attribution to onboarding a customer, our marketing automation consulting services can help you to:
Understand and optimise your current marketing automation tools
Gain a single view of your customer including interests, engagement and buying intent.
Deepen social media relationships. Create automated triggers based on social activity, send related content, notify your sales team when leads engage.
Make sure you spend your efforts with qualified leads
Automatically update lead scoring based on real-time customer behaviour.
Use automated lead nurturing to keep your prospects engaged until the point they want to buy
Create custom reports in a matter of seconds.
Use dynamic segmentation and content intelligence to deliver the right information at exactly the right time to convert to sale.
Customer journeys can be erratic and unpredictable, it’s easy to miss the sales signals. Forget logging into multiple tools to keep an eye on the ball. All of your digital touch points can be integrated within one marketing automation platform.
The time-saving benefits will be immediate, the long-term business benefits will be measurable.
ARE YOUR LISTS WORKING HARD ENOUGH?
If you have static lists, the answer is: probably not.
Bright Dials will bring your static lists to life. Dynamic segmentation allows you to manage individual customer profiles and groups, collecting a plethora of useful information in the process. This is what will happen as a direct result:
Re-engagement of inactive subscribers via personal, perfectly timed messaging ensuring you focus on qualified leads
An increased conversion rate. Dynamic content will be sent to customers based on their behaviour.
Elimination of wasted effort on cold, unresponsive leads.
You’ll accurately calculateROI. Acquisition cost, sales status, product information and profile data will gauge the lifetime value of each customer. Then you can focus your energies accordingly
ARE YOU WONDERING IF ALL THIS WILL BE DIFFICULT TO IMPLEMENT? IT WON’T BE.
Bright Dials will spend time discovering your business goals, and then take on the hard work for you – design, build, plus marketing strategy, training and execution if you need it. Everything is based on your individual needs
Bright Dialshelped clarify and educate us on the processes we needed to do. Their attention to detail and approach to working with our other suppliers was invaluable. We would have no hesitation in recommending Bright Dials to anyone.
Alison Tidball
Operations Director, TNM Coaching
Our project had alot of interdependencies whichmadethis very complicated.Bright Dials made surethe project was well scoped and managed,making the project work smoothly.
I turned to Bright Dials for recommendation and support in our period of transformation for our training business. Their fast grasp of the situation, supportive, down to earth approach and spot on recommendations meant we had a great solution in place within 3 months
Jan Burgess
Founder, SOL Design Collective
The level of care and professionalism shown by Bright Dials was exceptional; even from onboarding the process was seamless.
Samaritans commissioned Bright Dials to select and implement a CRM system. Bright Dials worked with us to identify the requirements, prepared the project plan for implementation.Leading the team through design, data preparation, testing and go-live. It was great to have their CRM expertise on board and the cool head that came with it.
David Alcock
Project Manager, Samaritans
Bright Dials has become an extended part of the Rickshaw team and has since been providing ongoing training, guidance and support with our campaign planning, which has really helped empowered us.
Hannah Hesford
Communications & PR Manager, Rickshaw Travel
Working with Bright Dials has been an absolute pleasure, from introduction through to wrap-up. The care and attention towards us as a brand, and as people, has been nothing short of exceptional.
Since launching in April 2021, our TEAM has saved 784 hours in billable time, giving usa 580% return on our investment.Needless to say I'm delighted with the results.
Bright Dials has been a massive help to us at Rickshaw Travel. With a restricted CRM system, we knew the potential of our email marketing efforts, but felt limited with what we could do with our data. Being able to outsource our data clean and CRM restructure has provided significantly more options when targeting our campaigns.
Hannah Hesford
Communications & PR Manager, Rickshaw Travel
We have an ongoing relationship to grow and improve our processes and marketing, having a retainer is right for this.
You brought clarity and simplicity to a complex problem, which gave us confidence Bright Dials would solve our problems.You brought clarity and simplicity to a complex problem, which gave us confidence Bright Dials would solve our problems.
Dan Collier
Marketing Manager, Filmstro
Working with Bright Dials has highlighted the huge importance of marketing automation. The time and effort of setting this up properly far outweighs the longer-term time and effort of doing this manually. I only wish we had done it sooner!
Chris Young
Chief Technical Officer, Filmstro
It isn’t just about the software, we knew your service would be above and beyond the usual provider.
