Running a professional services practice presents unique challenges. Balancing technical expertise with client management is crucial, but tasks like managing inquiries, proposals, and onboarding can quickly become overwhelming without proper systems.
Repetitive sales and marketing tasks, such as lead follow-up, meeting scheduling, and proposal preparation are often manual and inefficient. Slowing client acquisition and reducing pipeline visibility. Operationally, scattered data across platforms increases errors and wastes time on manual entry, while handling contracts, client records, and compliance documents becomes tedious without integrated systems.
By adopting automation technology, firms can streamline these processes, accelerate conversions, and free up time for more billable work.
(Problems we know how to solve)
Manual lead distribution slows down the sales process as inquiries are being reviewed and assigned individually.
Scheduling calls becomes a time-consuming back-and-forth exchange over email, further delaying the time it takes to convert a potential client.
Without a standardised proposal template and approval process, practitioners are wasting valuable billing hours crafting proposals from scratch. Leading to inconsistencies, an unprofessional brand experience and further delays.
When sales interactions and deals aren’t logged in a CRM, teams lack visibility into the pipeline.
If the proposal process isn't standardised with emails being sent instead of proper documentation and sign off, this causes further issues
Without shared access to lead statuses, follow-ups, and deal progress, reporting becomes inaccurate and forecasting unreliable. Decision-makers struggle to identify bottlenecks or optimize sales efforts, and teams operate in silos.
Without clear documentation in the sales process, this creates a disorganized handoff from sales to the onboarding team. Causing delays, confusion and a poor customer experience.
If client details aren’t systematically transferred, onboarding teams must chase down information, causing frustration for staff and clients.
Manual processes create longer onboarding times, missing deadlines. Causing a poor first impression that can impact long-term client relationships.
Your CRM should streamline how you sell and deliver professional services—not add to your workload. We begin by evaluating your service offerings, sales process, and client delivery methods.
We take the time to understand your clients. Are you selling directly to business owners or working with corporate decision-makers? Do you acquire clients through an inbound marketing funnel, direct sales outreach, or a combination of both? Understanding your sales model helps us tailor a CRM strategy that fits your business.
We also assess your existing systems and integrations. Is your CRM supporting your growth? Are sales, marketing, and service delivery systems aligned, or are disconnected tools and data silos slowing you down? Our goal is to ensure your technology works for you, enabling efficiency, visibility, and scale.
Once we understand your workflows, we design a CRM strategy to automate lead conversion, streamline client onboarding, and optimize service delivery—while maintaining a personal touch. How do you nurture prospects and drive repeat business? Does your tech stack require integrations for billing, document management, or client support systems?
We define how data flows across sales, marketing, client services, and finance to ensure a seamless experience from first contact to project completion. If your CRM needs custom objects for client accounts, contract management, or compliance tracking, we design solutions that scale with your business and support long-term growth.
With a clear roadmap in place, we implement, integrate, and optimize your CRM, ensuring a seamless transition with thorough testing, training, and post-launch support. Whether you're migrating from outdated systems, improving automation, or eliminating manual processes, we help you create an efficient, compliant, and growth-ready professional services firm.
Our expertise ensures smooth data migration, enhanced reporting capabilities, and workflows tailored to your unique business needs. Plus, we provide ongoing guidance to help you maximize CRM adoption, improve client engagement, and drive long-term business growth.
Since launching in April 2021, our TEAM has saved 784 hours in billable time, giving us a 580% return on our investment. Needless to say I'm delighted with the results.
Paul Feist
Managing Director, Plus AccountingIt isn’t just about the software, we knew your service would be above and beyond the usual provider.
Victoria King
Marketing Manager, Plus AccountingIf you work with Bright Dials you’re in very capable, knowledgeable hands, no task is too big or too small.
Emilie Lashmar
Creative Director, PLATF9RMBright Dials helped clarify and educate us on the processes we needed to do. Their attention to detail and approach to working with our other suppliers was invaluable. We would have no hesitation in recommending Bright Dials to anyone.
Alison Tidball
Operations Director, TNM CoachingOur project had a lot of interdependencies which made this very complicated. Bright Dials made sure the project was well scoped and managed, making the project work smoothly.
Rosie Ashman
Digital Marketing Manager, Plus X InnovationI turned to Bright Dials for recommendation and support in our period of transformation for our training business. Their fast grasp of the situation, supportive, down to earth approach and spot on recommendations meant we had a great solution in place within 3 months
Jan Burgess
Founder, SOL Design CollectiveThe level of care and professionalism shown by Bright Dials was exceptional; even from onboarding the process was seamless.
Alex Carlton
Founder, STRYYKSamaritans commissioned Bright Dials to select and implement a CRM system. Bright Dials worked with us to identify the requirements, prepared the project plan for implementation. Leading the team through design, data preparation, testing and go-live. It was great to have their CRM expertise on board and the cool head that came with it.
David Alcock
Project Manager, SamaritansBright Dials has become an extended part of the Rickshaw team and has since been providing ongoing training, guidance and support with our campaign planning, which has really helped empowered us.
Hannah Hesford
Communications & PR Manager, Rickshaw TravelWorking with Bright Dials has been an absolute pleasure, from introduction through to wrap-up. The care and attention towards us as a brand, and as people, has been nothing short of exceptional.
Tom Glover
Digital Marketing Manager, Plus X InnovationOur CRM systems have hugely improved since 2022; something we could not do ourselves.
It’s been great working with Bright Dials.
Rosie Ashman
Digital Marketing Manager, Plus X InnovationBright Dials has been a massive help to us at Rickshaw Travel. With a restricted CRM system, we knew the potential of our email marketing efforts, but felt limited with what we could do with our data. Being able to outsource our data clean and CRM restructure has provided significantly more options when targeting our campaigns.
Hannah Hesford
Communications & PR Manager, Rickshaw TravelWe have an ongoing relationship to grow and improve our processes and marketing, having a retainer is right for this.
Emilie Lashmar
Creative Director, PLATF9RMYou brought clarity and simplicity to a complex problem, which gave us confidence Bright Dials would solve our problems.You brought clarity and simplicity to a complex problem, which gave us confidence Bright Dials would solve our problems.
Dan Collier
Marketing Manager, FilmstroWorking with Bright Dials has highlighted the huge importance of marketing automation. The time and effort of setting this up properly far outweighs the longer-term time and effort of doing this manually. I only wish we had done it sooner!
Chris Young
Chief Technical Officer, Filmstro