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HUBSPOT AND XERO INTEGRATION PROBLEMS

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Invoicing and Data Integrity Issues

The native integration between HubSpot and Xero presents ongoing challenges when it comes to syncing accurate and comprehensive invoice data across both platforms. Invoices may not reflect correct VAT, discounts, or pre-payments, and often fail to attach to the right contact or company records. This leads to unreliable financial tracking, inflated deal values, and broken reporting dashboards. Additionally, duplicate entries and incomplete data mapping introduce inconsistencies that force teams to rely on manual corrections or workarounds. These inefficiencies slow down operations, introduce risk into revenue reporting, and undermine the trustworthiness of both CRM and accounting data.

PROBLEMS WITH THIS INTEGRATION

(Problems we know how to solve)

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Duplicate Contact Lookup Issues

Contacts are frequently duplicated or fail to match due to inconsistent lookup logic between platforms. Plus custom properties can't be passed from the ecommerce platform to Xero causing problems in HubSpot

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Duplicate Invoices Syncing Back

Invoices sometimes get duplicated during the sync process, creating reporting inaccuracies and confusion. Creating manual checks and updating. 

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Invoices Not Attached to Companies

Invoices sync to contacts only, not companies, which means company-level reporting in HubSpot is incomplete.

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VAT Passing Incorrectly

The integration fails to pass VAT from Xero to HubSpot invoice line items, making financial data inaccurate. Or if VAT is included on the invoice, it can be added to the deal value in HubSpot, inflating sales metrics.

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Handling Pre-payments, Discounts and Refunds Correctly

Pre-payments or discounts in Xero result in negative values that do not sync properly, causing misalignment in deal values. Refund data is only available in Xero, leaving a blind spot in HubSpot for revenue tracking.

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Multiple Invoices per Deal Not Supported

You can't link more than one invoice to a single deal, requiring manual cloning and reassignment.

HOW WE SOLVE THE PROBLEM

  • Implement intelligent sync logic that handles duplicates and ensures proper contact/company associations.

  • Use custom coded workflows and field mappings to reflect accurate VAT, pre-payments, and refund data.

  • Configure support for multiple invoices per deal, eliminating the need for manual cloning.

  • Create custom deal logic using SKU and property values to categorise deals correctly.

  • Build reporting alignment across HubSpot and Xero through smart field tracking and lookup workflows.

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HOW DO WE IMPLEMENT A SOLUTION?

STEP 1 - Audit

We review your existing HubSpot, Xero, and ecommerce configurations, documenting current sync behavior and data inconsistencies.

STEP 2 - Design

We create a blueprint for resolving VAT issues, contact and deal associations, custom property mapping, and invoice data sync.

STEP 3 - Build

We deploy customized workflows, middleware integrations, and field transformations to ensure seamless and accurate data flow between platforms.

SEE THE IMPACT OF OUR WORK

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Since launching in April 2021, our TEAM has saved 784 hours in billable time, giving us a 580% return on our investment. Needless to say I'm delighted with the results.

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Paul Feist

Paul Feist

Managing Director, Plus Accounting
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It isn’t just about the software, we knew your service would be above and beyond the usual provider.

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Victoria King

Victoria King

Marketing Manager, Plus Accounting
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If you work with Bright Dials you’re in very capable, knowledgeable hands, no task is too big or too small.

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Emilie Lashmar

Emilie Lashmar

Creative Director, PLATF9RM
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Bright Dials helped clarify and educate us on the processes we needed to do. Their attention to detail and approach to working with our other suppliers was invaluable. We would have no hesitation in recommending Bright Dials to anyone.

Alison Tidball

Alison Tidball

Operations Director, TNM Coaching
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Our project had a lot of interdependencies which made this very complicated. Bright Dials made sure the project was well scoped and managed, making the project work smoothly.

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Rosie Ashman

Rosie Ashman

Digital Marketing Manager, Plus X Innovation
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I turned to Bright Dials for recommendation and support in our period of transformation for our training business. Their fast grasp of the situation, supportive, down to earth approach and spot on recommendations meant we had a great solution in place within 3 months

Jan Burgess

Jan Burgess

Founder, SOL Design Collective
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The level of care and professionalism shown by Bright Dials was exceptional; even from onboarding the process was seamless.

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Alex Carlton

Alex Carlton

Founder, STRYYK
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Samaritans commissioned Bright Dials to select and implement a CRM system. Bright Dials worked with us to identify the requirements, prepared the project plan for implementation. Leading the team through design, data preparation, testing and go-live. It was great to have their CRM expertise on board and the cool head that came with it.

David Alcock

David Alcock

Project Manager, Samaritans
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Bright Dials has become an extended part of the Rickshaw team and has since been providing ongoing training, guidance and support with our campaign planning, which has really helped empowered us.

Hannah Hesford

Hannah Hesford

Communications & PR Manager, Rickshaw Travel
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Working with Bright Dials has been an absolute pleasure, from introduction through to wrap-up. The care and attention towards us as a brand, and as people, has been nothing short of exceptional.

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Tom Glover STRYYK

Tom Glover

Digital Marketing Manager, Plus X Innovation
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Our CRM systems have hugely improved since 2022; something we could not do ourselves.

It’s been great working with Bright Dials.

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Rosie Ashman

Rosie Ashman

Digital Marketing Manager, Plus X Innovation
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Bright Dials has been a massive help to us at Rickshaw Travel. With a restricted CRM system, we knew the potential of our email marketing efforts, but felt limited with what we could do with our data. Being able to outsource our data clean and CRM restructure has provided significantly more options when targeting our campaigns.

Hannah Hesford

Hannah Hesford

Communications & PR Manager, Rickshaw Travel
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We have an ongoing relationship to grow and improve our processes and marketing, having a retainer is right for this.

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Emilie Lashmar

Emilie Lashmar

Creative Director, PLATF9RM
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You brought clarity and simplicity to a complex problem, which gave us confidence Bright Dials would solve our problems.You brought clarity and simplicity to a complex problem, which gave us confidence Bright Dials would solve our problems.

Dan Collier

Dan Collier

Marketing Manager, Filmstro
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Working with Bright Dials has highlighted the huge importance of marketing automation. The time and effort of setting this up properly far outweighs the longer-term time and effort of doing this manually. I only wish we had done it sooner!

Chris Young

Chris Young

Chief Technical Officer, Filmstro

WANT TO TALK AND FIND OUT HOW WE CAN HELP?

WE NEVER TAKE A ONE-SIZE-FITS-ALL APPROACH BECAUSE EVERY BUSINESS IS DIFFERENT.