Ecommerce businesses have a specific set of requirements when it comes to CRM Solutions. For starters the shop itself must connect properly with the CRM and you also need this working seamlessly as a customer service tool. There are many quick wins if you have the correct CRM solution in place.
DATA CAPTURE
When it comes to CRM solutions for ecommerce stores, the starting point is capturing a browser's email address. Capturing the email extends the value of the marketing spent attracting the visitor to your website. Once you have the email address we can understand their behaviour and entice them to purchase with offers and promotions. Having simple automations like a welcome series, abandoned cart or abandoned browse bring additional revenue while you sleep. Taking the buying behaviour further we can offer machine learning to understand and predict behaviour offering tailored offers to very specific segments.
INTEGRATIONS WITH YOUR TECH STACK
Integrating your ecommerce platform with your CRM and tech stack is essential for streamlining operations and enhancing customer experiences. Ensuring your data is unified across sales, marketing, customer service and your financial systems enables accurate reporting, personalised support and better decision-making. We work with you to design and build the right integrations and processes for your business, so you can operate more cohesively and drive growth effectively.
So often customers spend on pay per click or social media advertising to acquire customers but then don't maximise that spend by capturing email addresses. By using a fully integrated CRM solution which connects to your store this will increase the return on your investment. We are able to track the user and start to understand when they are likely to purchase. Targeting users with relevant and timely communications is much cheaper than relying on advertising alone. Return on Investment is estimated at $45 per $1 spent in the ecommerce industry (Litmus 2020) if you have an expert in your corner running A/B tests, dynamic content and presend testing can boost this even higher.
ONBOARDING CUSTOMERS
Once a customer has bought your product or services, you can trigger workflows to welcome them to their purchase. From building anticipation around the delivery, to providing timely answers to the typical questions they need answers to. This is how you delight customers and create advocacy. All of which further extend the return on your investment you originally made to acquire the customer.
CUSTOMER SERVICE
After the onboarding period is over, you will inevitably have a need to provide customer service. This can be a complicated business with so many channels a user can contact your business. Seeing this information in one place, connected to your CRM so you can see all the communications and purchases. Being on top of AI and how this can benefit your customers is a key component too.
Integrations Experience
If you work with Bright Dials you’re in very capable, knowledgeable hands, no task is too big or too small.
Emilie Lashmar
Creative Director, PLATF9RM
Bright Dialshelped clarify and educate us on the processes we needed to do. Their attention to detail and approach to working with our other suppliers was invaluable. We would have no hesitation in recommending Bright Dials to anyone.
Alison Tidball
Operations Director, TNM Coaching
Our project had alot of interdependencies whichmadethis very complicated.Bright Dials made surethe project was well scoped and managed,making the project work smoothly.
Rosie Ashman
Digital Marketing Manager, Plus X Innovation
I turned to Bright Dials for recommendation and support in our period of transformation for our training business. Their fast grasp of the situation, supportive, down to earth approach and spot on recommendations meant we had a great solution in place within 3 months
Jan Burgess
Founder, SOL Design Collective
The level of care and professionalism shown by Bright Dials was exceptional; even from onboarding the process was seamless.
Alex Carlton
Founder, STRYYK
Samaritans commissioned Bright Dials to select and implement a CRM system. Bright Dials worked with us to identify the requirements, prepared the project plan for implementation.Leading the team through design, data preparation, testing and go-live. It was great to have their CRM expertise on board and the cool head that came with it.
David Alcock
Project Manager, Samaritans
Bright Dials has become an extended part of the Rickshaw team and has since been providing ongoing training, guidance and support with our campaign planning, which has really helped empowered us.
Hannah Hesford
Communications & PR Manager, Rickshaw Travel
Working with Bright Dials has been an absolute pleasure, from introduction through to wrap-up. The care and attention towards us as a brand, and as people, has been nothing short of exceptional.
Tom Glover
Digital Marketing Manager, Plus X Innovation
Since launching in April 2021, our TEAM has saved 784 hours in billable time, giving usa 580% return on our investment.Needless to say I'm delighted with the results.
Paul Feist
Managing Director, Plus Accounting
Our CRM systems have hugely improved since 2022; something we could not do ourselves.
It’s been great working with Bright Dials.
Rosie Ashman
Digital Marketing Manager, Plus X Innovation
Bright Dials has been a massive help to us at Rickshaw Travel. With a restricted CRM system, we knew the potential of our email marketing efforts, but felt limited with what we could do with our data. Being able to outsource our data clean and CRM restructure has provided significantly more options when targeting our campaigns.
Hannah Hesford
Communications & PR Manager, Rickshaw Travel
We have an ongoing relationship to grow and improve our processes and marketing, having a retainer is right for this.
Emilie Lashmar
Creative Director, PLATF9RM
You brought clarity and simplicity to a complex problem, which gave us confidence Bright Dials would solve our problems.You brought clarity and simplicity to a complex problem, which gave us confidence Bright Dials would solve our problems.
Dan Collier
Marketing Manager, Filmstro
Working with Bright Dials has highlighted the huge importance of marketing automation. The time and effort of setting this up properly far outweighs the longer-term time and effort of doing this manually. I only wish we had done it sooner!
Chris Young
Chief Technical Officer, Filmstro
It isn’t just about the software, we knew your service would be above and beyond the usual provider.
Victoria King
Marketing Manager, Plus Accounting
Looking for a partner you can trust?
What's keeping you up at night? Click to find out how we can help solve your pain.
Leads going missing and impacting your bottom line?
We work with your stakeholders to identify your current user flow through your sales, marketing and operational process. We identify the gaps and design an enhanced flow based on your needs and our recommendations Giving you a reliable system you can trust and know that your hard earned leads are turning into business.
Need a new system and don't know where to start?
Using the process we have designed, we give you options on the software you need. Prioritising all the features for you. Navigating all the different packages and price points. Then we give you and your team platform demos. Answering your questions and giving independent advice on the right software package for you.
Tools aren't talking to each other?
We create your perfect connections. By seamlessly integrating platforms through native integrations, middleware API software, or custom built API. We provide you with a visually document showcasing your tech stack. Giving your team and partners a clear understanding of how everything will connect.
Is your data a mess?
We look at all the data sources in your organisation, assessing the data points and volumes. Making recommendations on how to clean and merge your data. Doing as much work as we can ourselves and guiding your team on the stuff we can't. Saving you the headache and worry about getting it wrong.
Team not using the tools properly?
Onboarding and training your team is an essential part of the process. We take everyone through testing and training. Making sure people feel comfortable asking any question.
Once live, we keep providing you with support to continuously train and improve your team. You can lean on us for the more complex stuff when you need to.
Customer onboarding needs improvement?
Is everyone doing manual work their own way? Once a lead has converted, we make sure we automate the manual jobs as much as possible. Making sure every step in the onboarding journey is covered. Giving your customers the best possible experience. Which means less cost and more advocacy and retention.
If you work with Bright Dials you’re in very capable, knowledgeable hands, no task is too big or too small.
EMILIE LASHMAR
Creative Director, PLATF9RM
Our project had alot of interdependencies whichmadethis very complicated.Bright Dials made surethe project was well scoped and managed,making the project work smoothly.
Rosie Ashman
Digital Marketing Manager, Plus X Innovation
Our CRM systems have hugely improved since 2022; something we could not do ourselves.
It’s been great working with Bright Dials.
Rosie Ashman
Digital Marketing Manager, Plus X Innovation
We have an ongoing relationship to grow and improve our processes and marketing, having a retainer is right for this.
EMILIE LASHMAR
Creative Director, PLATF9RM
WE NEVER TAKE A ONE-SIZE-FITS-ALL APPROACH BECAUSE EVERY BUSINESS IS DIFFERENT.
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