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LEAD TRACKING

A WEALTH OF CUSTOMER INSIGHT, ALL IN ONE PLACE

Where do your customers come from? OK, you probably have a fair idea.
But which ones are your hottest prospects?
Which campaigns are working for you, and which aren’t?
Most importantly, how do you convert more leads?

LEAD-TRACKING

BRIGHT DIALS ARMS YOU WITH A WEALTH OF CUSTOMER INSIGHT

Intelligent, behavioural-based tracking gathers all your data in one place and then generates actions that speed up the sales cycle.

Here’s what happens:

  • Lead scoring is calculated automatically from real-time customer engagement, interaction and behaviour.
  • Based on your own scoring identifiers, the warmest leads are sent to your inbox daily.
  • Every digital touch point becomes a powerful two-way communication tool.
  • Your teams are free to focus on what they do best – creating new campaigns and new leads.

We give you a quick, easy way to draw multiple data sources together to show the full picture in technicolour. It widens the sales funnel, provides end-to-end ROI and eliminates wastage. And it converts more leads.

IS LEAD TRACKING DIFFICULT TO IMPLEMENT?

You can get going with site tracking almost immediately. There’s no wasted downtime for your current data systems, and you won’t need to dedicate staff resources for set-up.

Bright Dials does everything for you – onboarding, training, support, plus marketing strategy and execution if you need it. 

Find out more about the process or call Bright Dials on 01273 569121

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DON’T KNOW WHAT TO CONSIDER WHEN CHOOSING A NEW PLATFORM? 

 

Learn how to choose the right CRM or marketing automation platform. Download our guide now.

We provide CRM consultancy, migration, project management and marketing services including:

01.

DESIGN

  • Research
  • Tech Stack Assessment
  • Assess existing marketing compliance and provide gap analysis
  • Identify current and future business needs
  • CRM Design
  • Customer Journey Mapping
  • Data Assessment
  • Integration Feasibility
  • Migration Planning
  • Platform Demonstrations
  • Platform feasibility analysis
  • Reporting Requirements

02.

BUILD

  • Project Management
  • Data Cleansing + Enhancement
  • Data Migration
  • CRM Configuration
  • 3rd party or Custom API integrations
  • Sales Pipelines and Lead Scoring  
  • User Configuration
  • Workflow and automation build
  • Form build and integration
  • Connect any third-party platforms
  • Tracking, analytics and custom reports
  • Testing, Training and Go Live
  • Email marketing strategy
  • Email verification 
  • Domain warm up

03.

OPTIMISE

  • CRM Strategy
  • CRM Audit
  • Sales, Marketing and Operational Workflow Design
  • 3rd party or Custom API integrations
  • Data segmentation
  • Data Cleansing + Enhancement
  • Email verification
  • Email marketing strategy 
  • Dynamic content configuration
  • A/B testing 
  • Analytics and insight reporting
  • Staff Training
  • System support 
  • User configuration

READY TO TALK?

We’d love to hear from you. Here’s how you can reach us.
CONTACT US
+44 (0)1273 569121