5 Steps for Successful Social Media Advertising

5 Steps for Successful Social Media Advertising There is a lot of money being spent on social media advertising.  The latest estimates say it will account for a third of all digital marketing spend this year.  This king is, of course, facebook.  Their Q2 report from this year shows a staggering $6.2bn in advertising revenue.  This[…]

9 Reasons to Invest in Analytics – Infographic

Using analytics as part of your digital marketing is extremely important to understand customer behaviour and optimise your channels.  Take a look at our infographic to see 9 reasons why you can’t afford to ignore your marketing data. Customers Analytics Using analytics can help you understand what motivates customers to come to your site, this gives you[…]

Lindsey Pickles Blog Train, Coach Outsource

To Train, Coach or Outsource?

When do you decide to outsource work or do you spend your own valuable time learning or being coached in new skills yourself?  How do you balance time, money and ongoing value to your business? The key is to know what you’re good at and what may take you too long to learn yourself.  It[…]

Woman trying to understand digital marketing channels

4 Digital Marketing Issues for SMEs

Bewilderment Being overwhelmed and bewildered by which Digital Marketing channels to use is one of the main issues SMEs face.  With so many aspects of digital marketing to consider; social media marketing, search, email marketing, adwords, paid social media campaigns, conversion optimisation, blogging, PR, content marketing, analytics etc etc. it’s easy to get lost when facing these challenges.[…]