We needed to get to the stage that other companies our size are at – which is marketing automation. We’d already toyed with hooking things up using Unbounce, but it was a total nightmare to manage. The support wasn’t there, and that’s not great when you need to get a project done quickly.
You integrate onboarding into the process. Having you there to provide a helping hand was really useful. This is a large software package, plus we had lots of data, and we needed to get it right first time. I didn’t want it to go on and on, trying to figure out how it all works, and it was really helpful having you there to support us.
At the end of the onboarding process, we knew exactly what we wanted to achieve with our marketing, and how you could support us going forward. That’s what Bright Dials did for us – we got it right first time.
The cost was a major factor. We needed to prove the automated marketing concept to the directors, and prove what we could do as a business, but didn’t want to do that with a really expensive tool. I knew what we wanted to achieve, but didn’t know that Sharpspring was out there. It does everything it needs to – and it’s cost-effective.
Data isn’t my forte at all, and the data at Cloudhelix is really chunky. But there was a clear process that you outlined. You understood the data side of things which was a big help, and your knowledge of the tool was a massive thing too.
Since we started working with Bright Dials at the end of 2017, we have put the building blocks in place to scale our business. It did take effort to set up the workflows at the beginning, but now the work is done we can build on our success. In 2018, using marketing automation generated 36% ROI and contributed to 11% of total business growth. Not only has marketing automation underpinned our growth, it has given our business the confidence to invest further, and we are tripling our marketing budget for 2019.
