---
title: Convert Leads with Less Effort Event | Bright Dials
description: Learn how to Convert Leads with Less Effort using Email Marketing and Marketing Automation. Event taking place on the 24th of July at the NatWest Accelerator in Brighton
---

[CRM Blog | Bright Dials ](https://brightdials.com/blog)

# [Convert Leads with Less Effort Event | Bright Dials](https://brightdials.com/blog/convert-leads-with-less-effort-event)

 Written by [Lindsey Pickles](https://brightdials.com/blog/author/lindsey-pickles) | Jun 17, 2019 9:14:31 AM

## Workshop Announcement

Bright Dials is pleased to be running an event with [Natalie Rockall](https://www.linkedin.com/in/natalierockall/) from [Eleven11 Digital](https://www.eleven11digital.com/#home) on how to Convert Leads with Less Effort. The event is taking place on the morning of 24th of July at the [NatWest Accelerator in Brighton](https://www.business.natwest.com/business/business-banking/services/entrepreneur-accelerator.html#hubs). We will spend 4 hours taking you through the areas highlighted below.

## [Sign up to our Event here](https://www.eventbrite.co.uk/e/convert-leads-with-less-effort-using-automation-and-email-marketing-tickets-63109826189)

## Event Structure

- Creating your Strategy
- Data Capture and Tracking
- Creating and Executing Email Marketing Campaigns
- User Journeys and Workflows for your business
- Email Marketing and Automation Platforms Comparisons
- Considerations and the Future

## **What you’ll leave this session with:**

- Confidence on how to capture data and build user journeys and workflows
- A plan to communicate the right messages throughout the customer lifecycle
- Guidelines on how to design and write emails to get more opens and clicks (along with best practice examples)
- An understanding of the key features benefits and pricing of email and automation platforms
- A Marketing Automation Terminology Guide

## **Who is this course for?**

This workshop is perfect for people running a business in charge of marketing or those working in marketing already. The course level is mid to advanced level so some prior marketing knowledge is helpful. It’s a practical event and in just half a day you will leave knowing how to create automations and email marketing campaigns for your business or brand.

## **Workshop Date and Time:**

Please arrive at 9am for a 9.15am start. The event will finish at 1pm. Pastries and hot drinks will be served.

## [Sign up to our Event here](https://www.eventbrite.co.uk/e/convert-leads-with-less-effort-using-automation-and-email-marketing-tickets-63109826189)

[View full post](https://brightdials.com/blog/convert-leads-with-less-effort-event)

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