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5 Steps for Successful Social Media Advertising

5 Steps for Successful Social Media Advertising There is a lot of money being spent on social media advertising.  The latest estimates say it will account for a third of all digital marketing spend this year.  This king is, of course, facebook.  Their Q2 report from this year shows a staggering $6.2bn in advertising revenue.  This[…]

Woman trying to understand digital marketing channels

4 Digital Marketing Issues for SMEs

Bewilderment Being overwhelmed and bewildered by which Digital Marketing channels to use is one of the main issues SMEs face.  With so many aspects of digital marketing to consider; social media marketing, search, email marketing, adwords, paid social media campaigns, conversion optimisation, blogging, PR, content marketing, analytics etc etc. it’s easy to get lost when facing these challenges.[…]