9 Reasons to Invest in Analytics – Infographic

Using analytics as part of your digital marketing is extremely important to understand customer behaviour and optimise your channels.  Take a look at our infographic to see 9 reasons why you can’t afford to ignore your marketing data. Customers Analytics Using analytics can help you understand what motivates customers to come to your site, this gives you[…]

Woman trying to understand digital marketing channels

4 Digital Marketing Issues for SMEs

Bewilderment Being overwhelmed and bewildered by which Digital Marketing channels to use is one of the main issues SMEs face.  With so many aspects of digital marketing to consider; social media marketing, search, email marketing, adwords, paid social media campaigns, conversion optimisation, blogging, PR, content marketing, analytics etc etc. it’s easy to get lost when facing these challenges.[…]